Local car rental in Naha, Okinawa

About Sunrise Rentacar Okinawa

Sunrise Rentacar is an Okinawa-based car rental service operated by TIPUI株式会社. From our base in Naha, we help visitors explore Okinawa with practical vehicles, clear rental information and direct local support.

Local service, built around your trip

We combine the convenience of online booking with personal assistance from a local team. Our goal is to make every stage of your rental understandable, from choosing the right vehicle to returning it at the end of your stay.

Convenient Naha base

Our office is located in Naha, with access to Naha Airport, the cruise terminals, Tomari Port and central Naha meeting points.

Vehicles for Okinawa travel

Choose from compact cars, minivans, SUVs and other practical vehicle types for couples, families and groups.

Multilingual assistance

Support is available in English, Japanese, Portuguese and Chinese, with straightforward guidance before and during the rental.

Our fleet and standards

Our fleet includes vehicle sizes and layouts suited to Okinawa's city streets, coastal routes and family travel. Availability varies by season and reservation dates.

View available vehicles

  • Compact cars, minivans, SUVs and specialty vehicles
  • Options for couples, families and groups
  • Regular inspection and maintenance
  • Vehicles operated in accordance with Japanese rental-car requirements
  • Rental conditions and protection options explained before booking
Company Story

Our History

Sunrise Rentacar Okinawa was established as a car rental business in 2023, but its foundations are built on many years of professional and business experience in Japan.

2004

Professional career in Japan begins

Daniel Omine begins his professional career in Japan, building experience in software development, web technologies, business systems and commercial operations.

2006

Independent business activities

Begins independent business activities in Japan, focusing on software development, web systems and other commercial projects.

2023

Sunrise Rentacar Okinawa begins operations

Sunrise Rentacar Okinawa is founded in Naha, Okinawa. Car rental operations begin with a focus on direct customer service, practical vehicles and support for international travelers.

2024

Expansion of the rental business

The vehicle fleet and customer base continue to grow, with Sunrise serving an increasing number of travelers from Japan and overseas. Online reservations and partnerships with travel platforms also expand.

2025

TIPUI Co., Ltd. established

TIPUI Co., Ltd. (TIPUI株式会社) is incorporated in Naha, Okinawa on June 26, 2025, providing a new corporate foundation for Sunrise Rentacar Okinawa and its continued development.

2026

A new stage of growth

Sunrise continues expanding its fleet, multilingual services, online reservation infrastructure and relationships with domestic and international travel platforms while maintaining its local operational base in Okinawa.

Sunrise Today

2023 Car rental operations established
26+ Vehicles in our fleet
~1,000 Reservations per year
4 Languages supported
Daniel Omine, Founder and Representative Director of TIPUI Co., Ltd.
Daniel Omine
Founder & Representative Director

Message from the Founder

Thank you for your interest in Sunrise Rentacar Okinawa.

I have lived and worked in Japan since 2004. My professional background began primarily in software and systems development, and over the years I have worked with web technologies, business systems and a variety of commercial projects in Japan.

This experience taught me to look at a business not only from the customer's perspective, but also from the standpoint of processes, technology, efficiency and continuous improvement.

In 2023, I applied that experience to a new field and founded Sunrise Rentacar Okinawa. From the beginning, I have been directly involved in building the operation — from our website and reservation systems to vehicle management, customer service, operational procedures and relationships with business and travel partners.

What began as a small local rental operation has steadily developed into a multilingual car rental business serving customers through our own website as well as domestic and international travel platforms.

In June 2025, TIPUI Co., Ltd. was established in Naha, marking the next stage in the development of Sunrise Rentacar Okinawa and providing a stronger corporate foundation for its future growth.

Even as the company grows, our basic philosophy remains unchanged: provide clear information, practical vehicles and direct local support, while continuously improving our systems and services based on real operational experience.

I sincerely appreciate the customers, partners and organizations that have supported our development, and we will continue working to build a reliable and sustainable company in Okinawa.

TIPUI Co., Ltd.
Sunrise Rentacar Okinawa
Founder & Representative Director Daniel Omine / 大嶺ダニエル

Company Profile

Corporate information about TIPUI Co., Ltd. and Sunrise Rentacar Okinawa.

Company TIPUI株式会社
TIPUI Co., Ltd.
Brand Sunrise Rentacar Okinawa / 日の出レンタカー
Founder & Representative Director Daniel Omine / 大嶺ダニエル
Established June 26, 2025
Business origin Sunrise Rentacar Okinawa began rental operations in 2023.
Headquarters Naha, Okinawa, Japan
Main business Car rental services and related mobility operations.
Service area Okinawa, Japan
Languages English, Japanese, Portuguese and Chinese
Website sunrise-rent.com